The Business of Beauty: Setting Up Your Own Salon

by - 7:43 AM


Running a beauty salon is incredibly rewarding, as you get to make people look and feel great about themselves. It's a great business for those who love speaking to and working with people, and you get to develop your creativity too. If you already have years of experience of working in beauty, starting your own business and becoming the boss could be the natural progression of things. But what does it take to get set up in the business of beauty? Here's a beginner's check-list that will help you to make a success of your salon business. Ready? Let's go!

Finances
First of all, you need to think about money. Now setting up a business is expensive, there's no denying it. If you set out a budget and have a small emergency fund set aside though, you won't be left with too many nasty surprises. There are ways that you can save money too. Finding a premises that needs renovating but which you can work on yourself is a great place to start. If you want to create a unique look for your salon too, check out markets, auction sites and second hand shops for some bargains too. Remember, we all have to start somewhere. Do your paperwork! Rules and regulations don't inspire much enthusiasm, but they are important. By staying on the right side of the law you won't run into any trouble. So make sure that you have all the correct licenses, have liaised fully with your local authority and have taken all the appropriate training before you even think about opening.

What Will You Offer Customers?
One of the main things you will need to decide is what services you will provide at your salon. A lot of this will be based on your skills and qualifications, but you can also hire others in the beauty industry to work in your salon to provide extras to clients. You could consider hair, makeup, tanning, nails, waxing, brow and lash treatments and much more. It can be useful to take a look at established and successful salons and see the route that they've gone down. For example, Mimosa Beauty, an award winning beauty salon in Chelmsford offer pampering packages for mums-to-be, think of what you can offer on top of your standard treatments. 

Marketing Your Business
Now, you're about to open for business and you want to drum up some publicity. So get yourself out there! Network with journalists from local papers, fellow business owners in your area and even reach out to some bloggers and ask them to come into the salon for a complimentary treatment. Getting to know a broad range of people will really help you get your name out to a big audience. Don't forget to set up a website and some social media accounts too. These are a great way to keep your customers in the loop about any special offers and upcoming events. You can also use them to build up a friendly rapport with people– vital if you're going to get people coming back again and again.

Here's To Your Salon!
So there you have it – your quick guide to getting your beauty salon up and running. Of course, you'll need to do much more in-depth research but this is a good place to start. If you've got the funds and plenty of enthusiasm, there's no reason why you can't make your business a success. So here's to 2017 – a beautiful new year where the sky is the limit!

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