Starting your own business from home can be a daunting task - especially if you have gotten to the point where you need to hire more people than just yourself. This can be a great thing; it means that you are bringing in enough work to sustain both yourself and another person, which can only mean one thing … business is booming! It can only go from strength to strength from here. But how do you move your plans forward once you’ve gotten yourself past this stage?
Communicate
There is still a certain amount of networking that you will need to do throughout your business career, regardless of how well you are doing. Promoting yourself through social media platforms such as LinkedIn, Facebook and Twitter can do amazing things for small businesses, especially as people are more inclined to turn to the high street/home business markets rather than the big brands in the current climate. It’s becoming more and more well known that we, as a generation, have to support these smaller companies in order for them to survive, and chances are that we probably know an owner ourselves, be it in our immediate circle or an associate. Communication is key, and no matter how successful you are at present, you need to keep it up to see the success grow.
Exaggerate
Exaggerating about how well you are doing and what benefits your product/services can offer is not the way to go - it’s more about exaggerating yourself. Go to trade events, immerse yourself with the lifestyle that similar business owners are experiencing and don’t think that you’re going over the top with how you are presenting yourself. The more you make an impression, the more likely people are to remember you and what you have to offer. You could get name badges to wear at any corporate events to make yourself look more personable and professional. Don’t think that you need to deviate away from what big brands are doing in some circumstances - they’ve put a lot of time, money and research into finding out what works. Utilise what they’ve already done.
Celebrate
Take the time out to celebrate your achievements. You don’t necessarily have to throw a party over every tiny little thing that’s happening, but making sure that you and those around you know when to appreciate when something has gone right and is crucial to the development of your business adds a little fun to the monotony of it all. It could be that your website is getting a lot more traffic than it had done previously, that your sales for the month have taken a turn for the better or even that you’ve won an award/gained recognition for something that you personally or your small business has done. In a world where the majority of us are winging it, take pride in what you’re doing and make sure you give yourself a pat on the back and congratulations every once in awhile - you deserve it!